Blending contemporary elegance with understated luxury, Oroton remains one of the most talked about brands in Australian fashion today, complete with innovative collections that are rivalled only by the history of the brand itself.Founded in 1938, pioneering businessman Boyd Lane rapidly established himself at the forefront of his field importing and wholesaling quality textiles from Europe. Gaining trust and respect from industry peers around the world, manufacturersdelivered a wide variety of products, among them ladies handbag frames from a supplier in Belgium, one of which arrived with a sample material that would eventually play a pivotal part in the future rise of Boyd's company: mesh. From its best-selling French purse model to the ever-popular brush, comb and mirror sets, whatever the season Oroton consistently remained a retail phenomenon across Australia and became known as the brand with a cult-following. The mesh evening bags were so in-demand the brand was even asked to produce a limited-edition purse especially for the opening of the Sydney Opera House. With demand for the product at its peak, the time was right for a retail outlet with a difference. Enter the Oroton Showcase which opened its doors at the Centrepoint Gallery Level in Downtown Sydney in March 1973. Today, Oroton has expanded to approximately 50 stores across Australia and New Zealand and is also available through major department stores, international boutiques and www.oroton.com Intent on continual growth in Australia and New Zealand as well as international markets, in 1987 the OrotonGroup commenced operating as a public company upon the Australian Stock Exchange. Playing a major role in the brand's decision to further explore product expansion, whilst inadvertently cementing the seductive appeal of the brand and reinstating its focus on affordable luxury, in 2000 Oroton introduced an intimate apparel collection for both men and women. In addition to jewellery, ties, sunglasses and silk scarves, an assortment of other items were added to the Oroton portfolio including leather accessories, umbrellas, knitwear and shoes. Oroton today isa trusted, quality brand unafraid of delving into design classics and re-interpreting them with a modern twist. Oroton is owned by OrotonGroup. To find out more visit www.orotongroup.com.au | 
